Since starting this blog I have often shared insights from Shama Kabani. By now most of you for sure have seen her speak, read her blog as well as her book “The Zen Of Social Media Marketing. I am sure like me and many others I certain you are wondering about the reaction of Facebook users to the inevitable coming of video ads as Facebook attempts to gain a slice of the $66 billion dollar annual TV advertising pie. As YouTube paved the way? Will users be alienated? In the following video Shama gives her perspective as well small glimpse of coming trends in online offer personalization.
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