… as eLearning classes …
If you haven’t been sleeping under a rock you know of the plethora of reasons for leaping into creating online classes and becoming an eLearning content creator. And the reasons include;
· Lifestyle benefits such as a better quality of life
· Work remotely
· Travel the country, or the world, living the digital nomad lifestyle
· Sharing your passion and experience to benefit others
· Opening the door to a career shift
· Increasing personal income
Here’s a shout out to YouTubers with DIY and how-to/tip related channels – your videos are ready-made for online classes and eLearning. And, your online courses on YOUR unique branded eLearning website create sales opportunities for all of your products and services and is a means of extending your existing brand and collecting user email addresses and contact info for marketing.
Classmakr.com is the eLearning platform I recommend YouTubers consider. Included even in Classmakr’s most basic $39/month package are many features other platforms don’t offer, or that others require you to pay much more to access. This includes a Classmakr specialist working with you directly on your eLearning site setup and launch for a quick, professional and effortless experience.
A report by Global Market Insights put 2022 eLearning revenue at $399 billion worldwide. Vanguard Market Research projected this will reach $609 billion by 2030. According to the same study North American represents slightly over 45% of eLearning revenue. North America is expected to continue adopting eLearning at the highest rate due to such things as well-established infrastructure.
This is also reinforced by stats on growth trends in interest in life-long learning. According to Reference for Business, over the past decade the interest in the concept of life-long learning as continued to grow.
A Pew Charitable Trusts report states, “life-long learning will be the new normal.’ This will include returning to learning throughout an extended work life as well as individuals investing time and money in mastering skills related to passions, personal interests and a desire for personal fulfillment. Mark Valenncia’s Sea Sufficient Me channel and his followers are a perfect example of life-long learning, and folks learning things that fulfill their lives and give personal satisfaction.
Based on a Pew study on learning and technology 73% of adults consider themselves life-long learners and 74% are considered personal learners, meaning they have engaged in at least one activity in the past 12 months to advance their knowledge of something that is of personal interest. According to AARP 55% of Americans age 45+ are actively engaged in learning new things.
What may not be obvious is the unique opportunity, and benefits for Youtubers’ brands from simply repackaging and repurposing existing YouTube video content as courses on your own unique branded eLearning website.
Repackaging and repurposing YouTube channel videos as eLearning classes offers a new revenue stream, opportunities to enhance your brand, expand your market exposure and reach new audiences. It also creates a reinforcement and cross marketing loop between your YouTube channel and your eLearning class website for merchandise and services while generating awareness.
Video content in eLearning is a compelling asset. According to CypherLearning.com, video integrated in online learning content is a visually appealing and, more engaging and interactive for learners.
Those building eLearning classes are finding it easier than ever to create video content for their lessons. YouTubers have the benefit of already recording their knowledge, and engaging with audiences, in this format.
And, CypherLearning.com points out that engaging videos shift students’ perspectives, from passive receivers of information to being actively involved in the learning process.
So, YouTubers what are you waiting for? Now’s the time to leverage your videos on another platform, with new audiences. Come on…. jump in… the water’s fine and the time is right.