Beverly Macy is not only a professional friend and mentor, she is the Founder of Gravity Summit, Host of BlogTalkRadio on The Tavis Smiley Network, an author and highly regarded educator in Social Media Marketing and Global Branding. Beverly is truly an inspiration! Talk about reimagining yourself- Beverly did just that moving from being a career professional at Xerox to a pioneering educator in Social Media Marketing.
Like Shama Kabani, Dana LaRue, Ann Handley and Melissa Lanz there are many tips and insights I’ll be sharing from Beverly here in my future posts on Successful-Women-Blog.
I have to start somewhere. And I am starting with Wiredrive’s Promax BDA conversation with Beverly and one of my favorite social media masters – Nic Adler, social media guru in his own right, is the owner of The Roxy Theatre on Sunset Strip. Nic and his accomplishments and contributions to social media marketing in entertainment, and the revitalization of The Sunset Strip are worthy of a blog post on their own….. I’ll get to it I promise.
Beverly’s company Gravity Summit was with Nic and The Roxy at the beginning of their social media journey. Beverly and Nic make a lot of great observations here. There are two in particular that I want you to listen for.
After you view their talk go to our Resource page and download and read my presentations “Did I “Deep Consumer Analysis No Longer Limited to Big Co.’s” and “Give You Permission To Email Me?”
As you are listening their talk think of the points made by Nic that relate to knowing your audience — and how these tie into points made in “Did I Give You Permission To Email Me?” related to knowing your social media recipient and delivering on your promise. Listen to Beverly’s references to use of data –and how business marketing needs are changing – reflect on trends and do-it-yourself (DIY) consumer analysis tools highlighted in “Deep Consumer Analysis No Longer Limited to Big Co.’s”
As always please share your own experiences and observations with a comment here.
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