Business Insights

Insights and tips on strategies and trends in marketing, marcom, business, revenue generations, audience building

Women In The Spotlight
Elena Christopoulas

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Elena Christopoulos is a Climate Scientist selling vintage clothing  “and fabulous things.”  She is also a public speaker, writer, Sustainability Consultant .  In 2000 Elena founded Christopoulos Management Consulting (ECMC). Elena is a Certified Sustainability Practitioner who has managed more than 40 environmental and political campaigns worldwide. Through ECMC she has created over 500,000 green […]

Women In The Spotlight
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Women In The Spotlight
Leigh Adams

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Leigh Adams is a former children’s librarian and outdoor education teacher who is passionate about providing learners of all ages the opportunity to explore and acquire new skills. She disseminates her creativity through instruction, demonstration and implementation of an array of hands-on fine arts crafts and environmentally sustainable gardening and landscaping projects. Leigh is a

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Private Messaging Apps – Elusive Users Fuel Content and Marketing Creativity

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News media and marketers remain predominantly fixated on social media. True, social media usage keeps skyrocketing.  However significant growth is coming from private social activity. This is people sending messages and multimedia directly to select individuals or groups of friends, rather than sharing everything publicly. Think Snapchat where messages even self-destruct.  While WhatsApp, Telegram and Signal may

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Acadia Center- Collaboration For Non-Fossil Fuel Future

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Acadia Center, based in Rockport Maine, is  a nonprofit research and advocacy organization working for a clean energy, low carbon, non-fossil fuel future.  Their geographic focus is on the Northeastern United States. Over the years they have developed a successful track record in helping to advance state and regional  clean energy initiatives and positive impact climate policies. Their

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Norway – The Electric Vehicle Success Story

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According to an article by Jack Ewing of “The New York Times,” about 80% of the new vehicle bought in Norway last year were electric. In fact, chargers now far out number  gas pumps at  stations run by the Texas- based chain Circle K in Norway now.  Circle K had challenges with regard to charging infrastructure  and software. That

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Crowdsourcing For Customer Service, Product Development And Social Good

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I am not sure of the source of this quote, “No One knows everything, everyone knows something and all knowledge resides in humanity.” It is  perfect for incapsulating the principle of  crowdsourcing. If you haven’t realized it crowdsourcing has proven to be a dynamic and powerful resource. And it has greatly influenced the development of

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Doors Opening For Female Electricians

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… (and other traditionally male professional trades) … According to the Bureau of Labor Statistics, only 2% of electricians are female. And, according to FamilyHandyman.com, women make up less than 10% of skilled trade jobs  in the U.S.  This low representation in trade professions is not limited to the United States, or to electricians. According

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Work From Anywhere-For Humankind

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Work from anywhere, and make a real difference giving back at the same time? No, it is not too good to be sure. Living a digital nomad life keeps getting better and better.   June 26th Lenovo announced its expanding its remote work initiative “Work for Humankind” to  Raleigh North Carolina via a collaboration with nonprofit Birdlife

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