Business Insights

Insights and tips on strategies and trends in marketing, marcom, business, revenue generations, audience building

Women In The Spotlight
Melissa Lanz

Melissa is dedicated to happiness as a daily lifestyle. She founded The Fresh 20 with the understanding that the path to health and happiness runs through the kitchen. Her healthful menu plans help thousands of people across Northern America every week to get wholesome food on their tables. Melissa is also a lifestyle coach focusing …

Women In The Spotlight
Melissa Lanz
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Women In The Spotlight
Rachel Micah-Jones

For 18 years Centro de los Derechos del Migrantes, Inc. has been working for and advocating for justice for migrant workers.  Rachel Micah-Jones interned for Sen. Frank Lautenberg, Democrat of New Jersey, and then worked on the Senate campaign of Oregon’s Ron Wyden, which stoked her interest in the law. While working in the Washington, …

Women In The Spotlight
Rachel Micah-Jones
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Women In The Spotlight
Elena Christopoulas

Elena Christopoulos is a Climate Scientist selling vintage clothing  “and fabulous things.”  She is also a public speaker, writer, Sustainability Consultant .  In 2000 Elena founded Christopoulos Management Consulting (ECMC). Elena is a Certified Sustainability Practitioner who has managed more than 40 environmental and political campaigns worldwide. Through ECMC she has created over 500,000 green …

Women In The Spotlight
Elena Christopoulas
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Women In The Spotlight
Leigh Adams

Leigh Adams is a former children’s librarian and outdoor education teacher who is passionate about providing learners of all ages the opportunity to explore and acquire new skills. She disseminates her creativity through instruction, demonstration and implementation of an array of hands-on fine arts crafts and environmentally sustainable gardening and landscaping projects. Leigh is a …

Women In The Spotlight
Leigh Adams
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Private Messaging Apps – Elusive Users Fuel Content and Marketing Creativity

News media and marketers remain predominantly fixated on social media. True, social media usage keeps skyrocketing.  However significant growth is coming from private social activity. This is people sending messages and multimedia directly to select individuals or groups of friends, rather than sharing everything publicly. Think Snapchat where messages even self-destruct.  While WhatsApp, Telegram and Signal may …

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Acadia Center- Collaboration For Non-Fossil Fuel Future

Acadia Center, based in Rockport Maine, is  a nonprofit research and advocacy organization working for a clean energy, low carbon, non-fossil fuel future.  Their geographic focus is on the Northeastern United States. Over the years they have developed a successful track record in helping to advance state and regional  clean energy initiatives and positive impact climate policies. Their …

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Norway – The Electric Vehicle Success Story

According to an article by Jack Ewing of “The New York Times,” about 80% of the new vehicle bought in Norway last year were electric. In fact, chargers now far out number  gas pumps at  stations run by the Texas- based chain Circle K in Norway now.  Circle K had challenges with regard to charging infrastructure  and software. That …

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Crowdsourcing For Customer Service, Product Development And Social Good

I am not sure of the source of this quote, “No One knows everything, everyone knows something and all knowledge resides in humanity.” It is  perfect for incapsulating the principle of  crowdsourcing. If you haven’t realized it crowdsourcing has proven to be a dynamic and powerful resource. And it has greatly influenced the development of …

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Is There More To Digital Analytics Than Google Analytics?

The answer is yes. At no other time in the history of the field of marketing has so much actionable information been so easily accessible literally right at the tip of your fingertips. What does it mean if someone clicks the BACK button? Where is your traffic coming from? Is 50% or more coming from …

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