Insights and tips on strategies and trends in marketing, marcom, business, revenue generations, audience building
Leigh Adams is a former children’s librarian and outdoor education teacher who is passionate about providing learners of all ages the opportunity to explore and acquire new skills. She disseminates her creativity through instruction, demonstration and implementation of an array of hands-on fine arts crafts and environmentally sustainable gardening and landscaping projects. Leigh is a …
News media and marketers remain predominantly fixated on social media. True, social media usage keeps skyrocketing. However significant growth is coming from private social activity. This is people sending messages and multimedia directly to select individuals or groups of friends, rather than sharing everything publicly. Think Snapchat where messages even self-destruct. While WhatsApp, Telegram and Signal may …
Private Messaging Apps – Elusive Users Fuel Content and Marketing Creativity Read More »
Acadia Center, based in Rockport Maine, is a nonprofit research and advocacy organization working for a clean energy, low carbon, non-fossil fuel future. Their geographic focus is on the Northeastern United States. Over the years they have developed a successful track record in helping to advance state and regional clean energy initiatives and positive impact climate policies. Their …
Acadia Center- Collaboration For Non-Fossil Fuel Future Read More »
According to an article by Jack Ewing of “The New York Times,” about 80% of the new vehicle bought in Norway last year were electric. In fact, chargers now far out number gas pumps at stations run by the Texas- based chain Circle K in Norway now. Circle K had challenges with regard to charging infrastructure and software. That …
I am not sure of the source of this quote, “No One knows everything, everyone knows something and all knowledge resides in humanity.” It is perfect for incapsulating the principle of crowdsourcing. If you haven’t realized it crowdsourcing has proven to be a dynamic and powerful resource. And it has greatly influenced the development of …
Crowdsourcing For Customer Service, Product Development And Social Good Read More »
The answer is yes. At no other time in the history of the field of marketing has so much actionable information been so easily accessible literally right at the tip of your fingertips. What does it mean if someone clicks the BACK button? Where is your traffic coming from? Is 50% or more coming from …
Is There More To Digital Analytics Than Google Analytics? Read More »
… (and other traditionally male professional trades) … According to the Bureau of Labor Statistics, only 2% of electricians are female. And, according to FamilyHandyman.com, women make up less than 10% of skilled trade jobs in the U.S. This low representation in trade professions is not limited to the United States, or to electricians. According …
Work from anywhere, and make a real difference giving back at the same time? No, it is not too good to be sure. Living a digital nomad life keeps getting better and better. June 26th Lenovo announced its expanding its remote work initiative “Work for Humankind” to Raleigh North Carolina via a collaboration with nonprofit Birdlife …
According to the United States Census Bureau, those that work remotely have higher income and education and better health. U.S. Census Bureau also found that prior to the Coronavirus working from home was a luxury of the relatively affluent. To generalize, in the U.S., this was mostly knowledge workers, executives, IT professionals, financial analysts and some …
Redefining Work Can Lead You To A New Financial Future Read More »
Following Airbnb’s launch of similar programs in France and the U.K. last year the company put in place a pilot program this month, with a deadline of June 15th, 2023, to help hosts in Massachusetts go green. The program offered eligible hosts in the Bay state up to $2,500 in grants. According to Airbnb, the program’s …
