Business Insights

Insights and tips on strategies and trends in marketing, marcom, business, revenue generations, audience building

Gen Z Is Not Prepared For The Workplace

A new Wall Street Journal article, “A New Lost Generation: Why Gen Z Is Unprepared for the Workplace”  ties right into my earlier post raising  concerns about  growing social isolation among  teens and young adults. In the article journalist Tessa West focuses  on one key part of the challenge facing young people in the workplace. …

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United States Skilled Worker Shortage Provides Opportunities

  For teens, young adults and ANYONE seeking to redefine your career path– A possible option to 4-year college, and alternative path to financial security and living their best life? 40 – 45% of skilled trade workers (plumbers, electricians, machinists, welders) are over 45 years old compared with on 30% in that age range in …

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On-site Employer Day Care? The United States Is Playing Catch-Up

Wealthy countries, excluding the United States,  contribute on average $14,000 per year for toddler care. In the U.S.  this drops to a startlingly low of $500. In Denmark a 2- year old attends childcare during the day giving parents peace of mind, freeing them  up for endeavors such as work or education. And the toddlers …

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All Work And No Play Is Bad for Adult Well-being

What if I told you that there are findings indicating  play is a basic human need? Researchers are making the case that play is vital to our lives – even as adults. According to HelpGuide.org, we don’t need to make adult life all about work. Let me be clear. No,  a group of friends out …

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U.S. Seeing Emerging Interest In Trade Careers And Apprenticeships But Still Nowhere Near Other High Income Countries

I’ve done maybe 3- 4 posts on apprenticeships in the United States. The topic is once again top of mind having met a friend, who teaches the auto mechanics curriculum at a local high school, for lunch.  He started teaching as a second career simply for the love of it after a regarding professional career …

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2025 Safest Countries To Live In

Iceland has ranked as the safest country to live in the world since 2008. And as of this year Iceland remains number 1. The other top rankers include Ireland, New Zealand, Austria and Switzerland. According to Lindsey Galloway of BBC News, the 2025 Global Peace Index (GPI) indicates that the number of state-based conflicts (meaning …

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Apprenticeships Are Trending In The USA- And Competing With Colleges

In fact, according to Jon Marcus of NPR, the demand for apprenticeships is outstripping supply of available slots. By their very definition apprentices are paid for the work they do, while they learn. Generally,  this is paid on the job training combined with time in a classroom. Their growth coincides with growing  disbelief , and …

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AI And Spotify Endanger Organic Discovery Of Truly NEW Music 

Khemet McConville has a new release, “1216 E Palm Dr”. He’s been featured as a new music discovery artist on Earmilk.com—a legit digital music magazine with a strong reputation for being not pay-for-play. No paid articles, no fluff. Like thousands of unsigned independent artists, he and his music are buried, overlooked, and dismissed because of …

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Teens’ Invention Holds Bright Potential For Filtering Microplastics

Victoria Ou and Justin Huang, both 17 years old  from Woodland, Texas won $50,000, from the Gordon E. Moore Award for Positive Outcomes for Future Generations.  They invented a device that filters microplastics from water. In early research the high schoolers reached out to the EPA and were informed that the EPA does not regulate …

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Marine Life, Ocean Ecosytems and Human Health-Microplastic Impacts

Plastics are pervasive in daily life.  They are found in car tires, clothing, food wrappers, disposable water bottles, paint and even some tea bags. Most  people view plastics as offering convenience in our busy lives. For companies and individuals alike they are seen as cheap and disposable. Given the range and versatility of uses and …

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