There is a lot of debate, and mystery, around whether or how social media activity can benefit your business’ search engine optimization-SEO. Experts like author and radio host Beverly Macy, Social Media expert and Shama.TV host Shama Hyder and MarketingProfs’ Ann Handley all agree that trends are indicating social media activity is becoming more of …
Among her many hats Ann Handley of Marketing Profs is a published author including her book titles “Content Rules” – to remind us all of that fact. Her book provides terrific examples and useful tips for bloggers, businesses and entrepreneurs. Ann’s book is in line to be a featured eBook here on Successful-Women-Blog. Right now the …
Proving Value To Audiences Is Key In Other Words-Content Rules Read More »
I love the creativity of Dana and Hunter of thebrokeassbride.com. I have shared other tips from them here on Successful-Women-Blog. While their goal is to provide money saving tips for couples planning weddings many of their ideas are perfectly useful, and fun, for the rest of us. I enjoy this video because it clearly give …
Making Handcrafted Soap With Hunter and Dana of thebrokeassbride Read More »
From online resource cmo.com many CMOs are rediscovering traditional media. In fact, conventional advertising and commercials still represent the largest chunk of the marketplace—about twice as much as digital media advertising in terms of total dollars spent
Have you been thinking of writing a book? How long have you dreamed of being published? Now is the time to turn that dream into a reality. According to a study by the Online Publishers Association by 2016 31% of US adults will own tablets. And as tablet use grows so goes the demand for …
ePublishing-Time To Take Your eBook Idea Off The Shelf Read More »
How often in a lifetime do people change careers? According to The Wall Street Journal it is seven times. According to aboutcareers.com it can be between 3 to 7 times in a lifetime. Obviously changing careers is not the same as changing jobs. Usually a change in careers results from personal reassessment, change in life circumstances …
Still trending robustly as an ad channel/strategy “native advertising” more or less became a “thing” again in 2014. By formal definition it is described as a form of online advertising that matches the form and function of the platform on which it appears. The word “native” refers to the content’s coherence with other media on …
In this wonderful and candid video from Ann Handley, one of your favorite marketing thought leaders, for INBOUND Bold Talks she shares how getting out of her comfort zone got her to where she is today— Chief Content for MKtgProfs. SHARE:
According to Beverly Macy, highly sought after speaker, author and expert in social media, these ads are reshaping media. I’d add that they are reshaping consumer expectations and comfort zones. We all know what these ads are, right? We may not have known what they are called. Beverly’s example is you check out a pair …
EndangeredCultures.com uses a strategy of video blogging on their ecommerce site. The particular approach is content curation of videos that appeal and will be of interest to their target audience- and in a subtle way speak to the personality of the brand while creating another means to draw traffic to the site. There …
From Ann Handley and MarketingProfs 5 Ways a Video Blog Can Enhance Your Brand Read More »
