How do we serve, relate to and connect with our target audience? That question is at the heart of all thought and strategy for companies that have succeeded in the past and those that will thrive in the future. In this age of social media and digital messages and products can be fine-tuned to be …
African American Board Leadership Institute Looks To Enhance Board Diversity Read More »
With all the media coverage, attraction and sexiness of social media marketing email marketing has been mistakenly placed in the role of “little brother” or “disadvantaged stepchild” compared to digital display and social marketing initiatives. In reality for most companies this is not the reality. Email marketing is seen as a digital powerhouse by many. …
Through 2014 I featured the business and entrepreneurial insights of Fresh20 founder Melissa Lanz. Those that follow the blog know I have also from time to time shared her cooking tips and demonstrations. In this post thanks to Melissa Lanz and her Fresh20 healthy meal planning service and website I am pleased to post the …
What I love about many of the tips and money saving ideas from Dana LaRue of BrokeAssBride is that they can easily be re-purposed for any number of events having absolutely nothing to do with a wedding. In the case of the tips listed here I guarantee most will serve you just as well if …
BrokeAssBride-Cost Cutting Wedding(or party) Planning Tips Read More »
While the media coverage and Big Data gurus broadly and excitedly speak of undeniable skyrocketing of social media let us not –as in a shell game have our focus misled. Truth is that a new trending movement raises yet another challenge for marketers, big and small in our digital world. True enough social media use, …
Use and protection of intellectual property is a hot topic in our digital age with the trending of blogs, content curation and growth of freelancing/ outsourcing of writing and content development. There’s a furious pace to keep content fresh, valuable and relevant on a multitude of platforms and channels. I encourage us all to not …
Questions To Consider In Content Development and Copyrights Read More »
This post shares paraphrased summaries of 5 signs/tips from Richard von Weber Hahnsberg’s October 2014 post intertwined with data which I source as well as my own insights. Whether you are the chief marketing officer for a multimillion dollar company or a startup it is important that time crunches and the demands of juggling …
It is Time To Revisit Your Online Marketing Strategy Read More »
These observations from Beverly Macy, host of Social Media Radio and the co-author of The Power of Real-Time Social Media Marketing , tie right in with my post “In-Store Shopping Is Not Dead Or Dying.” Here’s an extract from Beverly’s blog on Huffington Post: “Big data leads to small insights — insights that are targeted …
After just 18 months, FlightCar now has more than 30,000 members across its three cities. The startup has also raised $20 million. Started in the Bay-area by three young men too young to buy a drink the start-up has $6 million in investor backing. Ryan Seacrest is one of the major investors. The start-up rental car …
With FlightCar Start-up Earn Money Instead of Paying for Airport Parking Read More »
Beverly Macy is co-author of The Power of Real-Time Social Media Marketing and host of Social Media Radio on the Tavis Smiley Network. She says the Social Snaps universe is turning the idea of “A pictures is worth a thousand words” on its head. She explains that is because now with technology not limited to …
With Snapchat, Instagram, Flickr and Tumblr What’s A Picture Worth? Read More »
