Still trending robustly as an ad channel/strategy “native advertising” more or less became a “thing” again in 2014. By formal definition it is described as a form of online advertising that matches the form and function of the platform on which it appears. The word “native” refers to the content’s coherence with other media on …
In this wonderful and candid video from Ann Handley, one of your favorite marketing thought leaders, for INBOUND Bold Talks she shares how getting out of her comfort zone got her to where she is today— Chief Content for MKtgProfs. SHARE:
According to Beverly Macy, highly sought after speaker, author and expert in social media, these ads are reshaping media. I’d add that they are reshaping consumer expectations and comfort zones. We all know what these ads are, right? We may not have known what they are called. Beverly’s example is you check out a pair …
EndangeredCultures.com uses a strategy of video blogging on their ecommerce site. The particular approach is content curation of videos that appeal and will be of interest to their target audience- and in a subtle way speak to the personality of the brand while creating another means to draw traffic to the site. There …
From Ann Handley and MarketingProfs 5 Ways a Video Blog Can Enhance Your Brand Read More »
As a follow up to my recent post on The Growing Home- Sustainable Urban Farm, on my blog at socialvoices.blogspot.com, I want to take this opportunity to share some eye-opening stats. According to National Geographic the number of U.S. farmers markets increased 74% from 1994 to 2013- up from 1,755 to 8,144. The growth if …
Urban Farmers and the U.S. Farmers’ Market Movement Read More »
According to Ann Handley, blogger, author and head of content at Marketing Profs there is something revolutionary going on with the use of images online these days. More than 300 million photos are uploaded to Facebook every day, so according to Ann, in the five minutes it has taken me to write this, a million …
Ann Handley on “How Photos Can Make or Break Your Marketing Campaign” Read More »
Pretty much all the blogs, tips and insights that I come across are about what to post, when to post, where to post and how to be relevant. I don’t deny these are all valid in our digital world. But so much less attention is given to social LISTENING as a valuable business marketing tool. …
Every time Dana La Rue of Brokeassbride shares another how-to-tip meant for brides and their families I always end up thinking of a ga-zillion ways we can repurpose her tips for other occasions. The Candy Buffett is no exception! Check it out…. Your basic supplies…. Large scoop spoons. Pick them up cheaply adding them to …
Brokeassbride Budget wise (and fun!!) Candy Buffett Read More »
Greg Zarian of Healthline and Melissa Lanz, social entrepreneur and founder of The Fresh 20 share so great tips on cooking for diabetes with some quick, healthy and delicious recipes for homemade chips and guacamole I guarantee we’ll all enjoy. SHARE:
I am in agreement with social media and digital guru Shama Hyder – if you are not on top of the digital analytics of your site you are surely missing your mark. And, that is not only about having access to digital analytics. There is rich actionable information in things like Google Analytics. It is …
