Private Messaging Apps – Elusive Users Fuel Content and Marketing Creativity

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News media and marketers remain predominantly fixated on social media. True, social media usage keeps skyrocketing.  However significant growth is coming from private social activity. This is people sending messages and multimedia directly to select individuals or groups of friends, rather than sharing everything publicly. Think Snapchat where messages even self-destruct.  While WhatsApp, Telegram and Signal may …

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Acadia Center- Collaboration For Non-Fossil Fuel Future

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Acadia Center, based in Rockport Maine, is  a nonprofit research and advocacy organization working for a clean energy, low carbon, non-fossil fuel future.  Their geographic focus is on the Northeastern United States. Over the years they have developed a successful track record in helping to advance state and regional  clean energy initiatives and positive impact climate policies. Their …

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Norway – The Electric Vehicle Success Story

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According to an article by Jack Ewing of “The New York Times,” about 80% of the new vehicle bought in Norway last year were electric. In fact, chargers now far out number  gas pumps at  stations run by the Texas- based chain Circle K in Norway now.  Circle K had challenges with regard to charging infrastructure  and software. That …

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Watsi – Crowdsourced Healthcare For Developing Countries

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Watsi is a nonprofit healthcare crowdsourcing platform that enables individual donors to directly fund medical care for individuals in developing countries without access to affordable medical care. Their small team believes everyone deserve healthcare and they are on a mission to make healthcare accessible to everyone. How it works is that a Watsi medical service provider partner submits …

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Crowdsourcing For Customer Service, Product Development And Social Good

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I am not sure of the source of this quote, “No One knows everything, everyone knows something and all knowledge resides in humanity.” It is  perfect for incapsulating the principle of  crowdsourcing. If you haven’t realized it crowdsourcing has proven to be a dynamic and powerful resource. And it has greatly influenced the development of …

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Is There More To Digital Analytics Than Google Analytics?

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The answer is yes. At no other time in the history of the field of marketing has so much actionable information been so easily accessible literally right at the tip of your fingertips. What does it mean if someone clicks the BACK button? Where is your traffic coming from? Is 50% or more coming from …

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Many Long For Off-Grid Alternative Lifestyle

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Many aspire to make a personal positive impact on climate change and our human impact on our environment. Some aspire to de-stress and embrace lifestyle alternatives living off-grid. Rather than my usual blog post this month I will share a video that will surely inspire. I discovered this video on the YouTube channel Growing Small …

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Doors Opening For Female Electricians

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… (and other traditionally male professional trades) … According to the Bureau of Labor Statistics, only 2% of electricians are female. And, according to FamilyHandyman.com, women make up less than 10% of skilled trade jobs  in the U.S.  This low representation in trade professions is not limited to the United States, or to electricians. According …

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