Event Marketing- Content-Connection-Synergy

As we grow marketing strategies and initiatives online a sometimes overlooked resource are the deliverables gained from real-world physical events. These events provide a wealth of before and after content, including photos and video, as well as many other benefits. Events are rich resources for on and offline press releases, Twitter, Facebook pages, blog posts, …

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French Bed and Breakfast-Wake Up In A Castle In Crots-Hautes-Alpes

Can you imagine? Well you don’t have to because there is a wonderful family-owned a medieval castle getaway in the Southern Alps called Le Chateau Picomtal run by Jacque Peureux and Sharon Halperin. The castle is their home year round.  It’s only a train ride from Paris and short car trip from Aix En Provence, …

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African American Board Leadership Institute Looks To Enhance Board Diversity

How do we serve, relate to and connect with our target audience? That question is at the heart of all thought and strategy for companies that have succeeded in the past and those that will thrive in the future. In this age of social media and digital messages and products can be fine-tuned to be …

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Questions To Consider In Content Development and Copyrights

Use and protection of intellectual property is a hot topic in our digital age with the trending of blogs, content curation and growth of freelancing/ outsourcing of writing and content development. There’s a furious pace to keep content fresh, valuable and relevant on a multitude of platforms and channels. I encourage us all to not …

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It is Time To Revisit Your Online Marketing Strategy

This post shares paraphrased summaries of 5 signs/tips from Richard von Weber Hahnsberg’s  October 2014 post intertwined with data which I source as well as my own insights.   Whether you are the chief marketing officer for a multimillion dollar company or a startup it is important that time crunches and the demands of juggling …

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