Private Messaging Apps – Elusive Users Fuel Content and Marketing Creativity
News media and marketers remain predominantly fixated on social media. True, social media usage keeps skyrocketing. However significant growth is coming from private social activity. This is people sending messages and multimedia directly to select individuals or groups of friends, rather than sharing everything publicly. Think Snapchat where messages even self-destruct. While WhatsApp, Telegram and Signal may …
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