According to Beverly Macy, highly sought after speaker, author and expert in social media, these ads are reshaping media. I’d add that they are reshaping consumer expectations and comfort zones. We all know what these ads are, right? We may not have known what they are called. Beverly’s example is you check out a pair …
EndangeredCultures.com uses a strategy of video blogging on their ecommerce site. The particular approach is content curation of videos that appeal and will be of interest to their target audience- and in a subtle way speak to the personality of the brand while creating another means to draw traffic to the site. There …
From Ann Handley and MarketingProfs 5 Ways a Video Blog Can Enhance Your Brand Read More »
